The Roaring Twenties: Heels, Hemlines and High Spirits
Origin Studios worked closely with the Bata Shoe Museum to develop this environment formed almost entirely by graphical interpretations of 1920s architectural details. The Roaring Twenties was a 2500 square foot exhibition, exploring the relationship between 1920s fashion and its myriad of influences, from cinema and jazz, to art and architecture. Here the conservative project budget demanded creative problem solving. Our solution was to rely on high impact, two-dimensional design elements. We created the exhibit environment using exquisite details extracted from Art Deco buildings in Montreal and New York, including an iconic starburst pattern taken directly from the Empire State building. We introduced a neutral palette to complement the show stopping Louis Vuitton shoe trunk in the centre of the exhibit, and to highlight the warmth of the collection. The graphic approach allowed design elements of the era to play a dramatic role, while ensuring the shoes themselves remained the focus. The promotional materials effectively combined the key components of the era, using the starburst to dramatically highlight the star of the show, the footwear!
Bata Shoe Museum, Toronto, ON, 2011
Exhibit Space: 2,700 sq. ft.