Committed to making science accessible, Roche uses technology to create learning opportunities for visitors, staff, and patients alike.

To share their scientific breakthroughs and the powerful stories of patients and families, Roche engaged the Origin Studios team to transform their multi-storey atrium into an immersive art and learning experience. Using museum design principles, the team created a dynamic environment that inspires curiosity and wonder.

Drawing inspiration from human DNA, the design integrates industrial, graphic, and multimedia elements through interactive modules tailored to diverse learning styles. The central structure anchors experiences ranging from large-format projections to personal exploration kiosks. Collaborating closely with Roche engineers, the team delivered a harmonious, expansive installation that expresses Roche’s priorities—patient focus, scientific excellence, healthcare access, and sustainable value—woven throughout every element of content and design.